AUTHOR: Kiri Nowak

*Ring ring* “What’s that? The perfect digital marketing career opportunity, for which you’d like to interview me for in two days time? Let me just check my diary… (said no one ever), of course I can attend!”

Now, before you start stamping your digitally on trend feet in excitement, it’s crucial that you get to grips with the most current digital marketing trends before the big day, because you definitely do not want to be caught short. “Eh, a chatbot?” You ask. Just imagine the shame…

Here at Learning People, we know all too well that being in possession of a super slick CV and scrubbing up in an impeccably well ironed suit just won’t cut it in the digital marketing arena. Soz. A successful digital marketing interview is down to the prep. You need to know what’s going on in the industry and how to show you know. You know?

Here at Learning People, we know all too well that being in possession of a super slick CV and scrubbing up in an impeccably well ironed suit just won’t cut it in the digital marketing arena. Soz. A successful digital marketing interview is down to the prep. You need to know what’s going on in the industry and how to show you know. You know?

 

1. One word - Experiential

What exactly is the trend?

Aside from being really cool sounding, Experiential is more than just an event, it’s an experience. A truly immersive, individual experience.

 

What the experts think

The evolution of trends is happening in a daily capacity. Never has the interaction between brands and consumer been so relatable, because guess what? You’re worth more than just a timed event. You’re worth a whole damn day’s marketing efforts.

 

Why the interviewer will be impressed

Experiential marketing is on every good digital marketer’s radar these days and understanding the direction in which to further PR strategies is a valuable asset to any employer.

Check out Red Bull's Stratos Jump, in which expert parachutist, Felix Baumgartner broke a 52 year old record for the highest ever parachute jump. The news channels jumped on this faster than Felix broke the speed of sound and guess what? Red Bull once again gained invaluable brand exposure. Tick.

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2. It’s all about Live Streaming

What exactly is the trend?

Never has the world been so live and digital marketing is oh so aware of this, obvs. Most social media channels have options available for such a live streaming event and of course they do because it’s making video social.

 

What the experts think

Providing the perfect opportunity for brands to reach a bigger demographic, now the consumer can engage, enabling them to become a part of the conversation. Connected culture, absolutely.

 

Why the interviewer will be impressed

Now a core part of social media marketing strategies, live stream equals mainstream, and what marketing company is going to say no to that?

Tune in to one such flavourful brand experience, in which it took some viewers as long as 40 seconds to realise that the Buzzfeed video they were immersed in, was part of Facebook Live’s encapsulating new marketing experience.

 

3. Virtual Reality is changing the game

What exactly is the trend?

The wedding’s in less than an hour and you’ve left those oh so important rings firmly on your dining room table. What to do? Enter, Virtual Reality weddings. The Bride and Groom say I do at the actual venue, but you? You get to do it all from home, saving yourself the fear of ruining that special moment. Applause all around.

 

What the experts think

Digital marketers have got their virtually augmented vision on the ball with this one, and it looks like it’s here to stay, with some brands already ahead of the curve. Rather than just watching a marketing campaign, virtual reality immerses the consumer within it, creating a totally unique experience.

 

Why the interviewer will be impressed

Helping your future employers on their way to the virtual finishing line? Drop this futuristic case study into the mix and you’ll be well on your way to winning over that interviewer.

 

4. Chatbots prevail

What exactly is the trend?

Dairy free foodie with a love for dachshunds and an aversion to rudeness? You know this. Your best mate knows this. Hell, most people on your social media sites are well aware of this fact. But imagine a chatbot sitting there, botting about, and taking all of this in.

See them as a support system for marketers, by way of a built in, customer-care messenger app.

 

What the experts think

Gaining popularity in a short space of time, chatbots are at the forefront of understanding consumer behaviour and are essentially DIY AI. With messaging apps surpassing social media apps in the popularity ranks, chatbots are becoming people's new #bestfriendforever.

 

Why the interviewer will be impressed

Look to fashion favourite H&M as the unsung Chatbot hero. These conversational little guys can answer queries in a consistent and timely fashion, assisting with brand consistency and ultimately, the increase of business. Helping your potential employer make some more dollar? Welcome to the fold.

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5. Things are about to get even more personal

What exactly is the trend?

“Hey Mark, how are you feeling today?” Mark liked that. And do you know why? Because it’s personal. Mark feels targeted in a good way, and thought about, and we all want to feel how Mark feels, right? Right.

 

What the experts think

People like personal.

Reeha Alder-Shah; Managing Partner at AnalogFolk says “One of the biggest digital marketing trends for 2017 will be the rise in brands trying to create content that connects with audiences in more personal, relevant ways.”

 

Why the interviewer will be impressed

Personalised content adds value. Slip in some knowledge about personalised ad campaigns - oh hey Spotify - and specific one-to-one marketing ideas, and you’ve got the interviewer in the palm of your bespoke hand.

 

6. Big Data gets bigger

What exactly is the trend?

Go big or go home, right? Well actually, go bigger or just don’t turn up at all.

Marketers have always known the value of big data but combine this with other emerging technologies and BOOM. Not just content on drawing in consumers, digital marketers now want to understand the how’s and the why is that? like never before, so data gets its big shoes on and does all the work, creating powerful analytics as it treads.

 

What the experts think

Marketers have always known the value of big data but combine this with other emerging technologies and BOOM. Not just content on drawing in consumers, digital marketers now want to understand the how’s and the why is that? like never before, so data gets its big shoes on and does all the work, creating powerful analytics as it treads.

 

Why the interviewer will be impressed

Understanding the benefits of this statistical giant will allow for the uncovering of new trends and increased effectiveness of decision making, leading to increased customer satisfaction. One such brand in full appreciation of this trend is Amazon. Show your knowledge and such positive decision making could work in your favour.

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7. IoT

What exactly is the trend?

Connected devices - assemble! The Internet of Things, or IoT (sadly not a technical Game of Thrones spin-off) isn’t a new trend but gradually emerging. More than just the latest in technical jargon, it’s all about connecting devices over the internet, letting us talk to them and vice versa. You know those smart meters you keep INSISTING your Landlord gets fitted because it could save you some serious dollar with its fancy off-site heating controls? Voila – IoT.

 

What the experts think

2016 was a transforming year for the IoT, but this year it wants to go bigger. Experts predict that the IoT will be major driving force for digital revolution; enabling changes in work processes, productivity improvements, cost containment and enhanced customer experiences.

 

Why the interviewer will be impressed

Making products smart? Tick. Increased connectivity? Tick. As if you need more a reason to drag yourself begrudgingly to the gym, have a look at what Fitbit have done. The IoT helps to move things in the right direction and toward that dream job of yours.

 

Learn with us!

So there you have it. From your shopping basket to your smartphone, Digital Marketing is everywhere.

With our specialised and trusted training courses, we have the capacity and the capability to teach you about all of these super cool trends and so much more. Not only are all of our courses aligned with the industry (and yep, we use the industry advisory council to ensure everything is up to date), our training is always up to date with these latest trends.

Digital Marketing is as vast as you like, so if you really want to showcase the best version of yourself or you're looking to progress in a more niche area, such as PPC or SEO, you can be sure to find the right tools to do so, on one of our more specific Digital Marketing courses.

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